Lawrence Coburn 
Taylor McLoughlin 
Brandon Catcho AI spend rarely shows up as one line. It is a thousand papercuts: extra seats, extra tokens, extra tools, extra experiments. Leadership still cannot answer a basic question: what did we get?
This roundtable is a working session on that gap.
- Why AI investment is hard to see
- Why ROI is hard to attribute
- What a useful first cut looks like (spend by team or workflow)
No technical background required. Come with the last AI bill you could not explain.
Who this is for
Founders, executives, operators, and Chiefs of Staff. Anyone who has to explain an AI bill they cannot yet map to an outcome.