Lawrence Coburn 
Taylor McLoughlin 
Brandon Catcho Go-to-market teams remain light years behind engineering in AI execution. It’s time for that to change.
Some GTM teams are showing promising signs: AI note-takers on every call, AI-powered prep, more personalized collateral. But most teams we talk to are still bolting new tools onto old workflows.
This session covers the best practices we’ve picked up in the field, plus the specifics of how we built our own Legible GTM engine around six components: thought leadership, research & list building, outbound, sales collateral, proposal generation, and renewals. We’ll cover what we automated, what still needs a human, and what we’d build first if we were starting today.
Who this is for
This session is designed for founders, executives, revenue leaders, and ambitious GTM ICs.